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Original thinking
Practical notes on performance marketing, AI search, automation and careers in digital marketing, from campaigns running right now.
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AEO & GEO
AI search · 6 min read
What is AEO and GEO? How to get your business recommended by ChatGPT
Why AI answers are the new page one, and 6 steps to get cited.
Learn in 2026
Careers · 5 min read
Digital marketing course in Kannur: what to learn in 2026
The skills employers actually hire for, and what to skip.
No lead left behind
Automation · 5 min read
Why your leads go cold, and how a WhatsApp AI chatbot fixes it
The follow-up system behind a 5-branch admissions engine.