Social media marketing that builds a brand and brings enquiries
A video-first content strategy for Instagram, Facebook and YouTube, run alongside paid ads so attention turns into enquiries, admissions and sales.
Organic growth alongside paid campaigns
Read the full IAM Studies case study → · Apsara Bakes: 10,000+ followers in 2 days from one reel →
Content with a business goal
Content strategy
Content pillars and formats planned around what your customers need to know before they buy.
Reels & short video
Hooks, scripts and video ideas in Malayalam and English for Instagram, Facebook and YouTube Shorts.
Creative campaigns
Launches, festival campaigns and offers planned across organic and paid.
Community engagement
Comments, DMs and stories handled so followers become enquiries.
Paid amplification
The best-performing content boosted with Meta Ads to reach new audiences.
Monthly reporting
Views, reach, follower growth and, most importantly, enquiries from social.
Frequently asked questions
What does social media marketing include?
Content strategy, short-form video and reels, posting plans, community engagement and paid promotion across Instagram, Facebook and YouTube, all tied to enquiries and sales.
Do you create content in Malayalam?
Yes. Content can be planned in Malayalam, English or both, depending on your audience.
How do organic content and paid ads work together?
Organic content builds trust and familiarity; paid ads bring that content to new people and capture enquiries. At IAM Studies the two together supported 300 confirmed admissions in six months.
What social media results has Safuvan CK achieved?
For IAM Studies between January and June 2026: 185 million organic content views across Instagram, Facebook and YouTube, 28.6 million combined Instagram and Facebook reach, and 13,800+ new followers. For Apsara Bakes, one moment-marketing reel brought 10,000+ new Instagram followers in 2 days.
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Turn your social media into an enquiry channel
Share your Instagram or Facebook page on WhatsApp and Safuvan will suggest what to change first.