Education
- Bachelor of Business Administration (BBA), 2026
- Diploma in Digital Marketing
About · Complete profile
Safuvan CK profile
Growth & Performance Marketing Consultant · Digital Marketing Trainer · Head of Digital Marketing at IAM Studies · Founder of Free Time Tutor and Skill Community Kannur · Kannur, Kerala, India
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Who is Safuvan CK?
Safuvan CK (also written Safuvan C K) is a growth and performance marketing consultant and digital marketing trainer based in Kannur, Kerala, India. He is Head of Digital Marketing at IAM Studies, a CA, ACCA and CMA institute with 5 branches in Kerala, and the founder of Free Time Tutor and Skill Community Kannur.
Over 6+ years he has worked across digital agencies, EdTech, healthcare, telecom, solar energy, automotive and retail. His campaigns have generated ₹100 Cr+ in client revenue for 100+ clients in 30+ industries at an average 6.5x ROAS, for brands including IAM Studies, BSNL, Progbiz, GEPS Energy and Indus Motors (Ashok Leyland).
Safuvan CK is known for combining paid advertising with AI-led lead engines (WhatsApp chatbots, AI agents and CRM automation) and for early work on AEO and GEO, which help brands get recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews. Through Free Time Tutor he teaches these skills on live ad accounts, believing people should learn digital marketing and AI "for the skill, not for the certificate".
Official profiles and websites of Safuvan CK
These are the official channels run by Safuvan CK.
Key achievements & impact
Professional milestones
- ₹100 Cr+ client revenue across 100+ clients and 30+ industries
- 300 admissions and ₹1.8 Cr admission revenue in 6 months at IAM Studies, 6.5x ROAS (case study)
- ₹1.5 Cr+ in one month across 15+ outlets for Apsara Bakes, plus ~1,000 Iftar Boxes in ~10 days and 10,000+ followers in 2 days (case study)
- ₹20 Cr+ revenue for GEPS Energy through Meta Ads
- ₹10 Cr+ sales pipeline for Indus Motors (Ashok Leyland)
- 40+ person team built and led at Progbiz
- ₹22L+ monthly ad spend managed; 8,000+ qualified leads generated
- 4,987 leads in 5.6 weeks at ~₹64 each for a healthcare brand
- 100+ keywords ranked in Google's top 10
Educational contributions
- Founder, Free Time Tutor: 1-month practical Digital Marketing + AI course, online and in Kannur
- Founder, Skill Community Kannur: free community for content creation, digital marketing, AI automation, video editing and design
- 20+ marketers trained on live ad accounts
- Free webinars on digital marketing and the future of AI
- Team training for in-house marketing teams
- Content creator: 2.8K+ Instagram and 2.7K+ LinkedIn followers for Malayalam and English marketing tips
Core expertise & specialisations
Performance marketing
Full-funnel paid campaigns judged on revenue, ROAS and cost per lead.
SEO, AEO & GEO
Google rankings plus visibility in AI-generated answers.
AI automation & CRM
Lead engines that reply in seconds and never drop a lead.
Leadership & training
Building teams, budgets and marketers.
Tools: Google Analytics 4, Google Tag Manager, Search Console, Semrush, Microsoft Clarity, Meta Business Suite, Meta Pixel & Conversions API, ChatGPT, Gemini, CRM, Asana
Professional experience
Current roles
Head of Digital Marketing, IAM Studies
Owns admissions growth across paid and organic channels for a CA, ACCA and CMA institute, delivering 300 admissions and ₹1.8 Cr in admission revenue between January and June 2026 at 6.5x blended ROAS. Built a lead engine for 5 branches (Kannur, Calicut, Kochi, Manjeri, Perinthalmanna) using AI WhatsApp chatbots, AI agents and CRM pipelines, and leads SEO, AEO and GEO for iamstudies.com.
Founder, Free Time Tutor & Skill Community Kannur
Runs a practical digital marketing and AI training brand and a free local community for learners, creators and business owners.
Digital Marketing Consultant (freelance)
Independently owns client strategy and Meta Ads, including 17 campaigns that produced 4,987 leads in 5.6 weeks for a healthcare brand.
Previous experience
Digital Marketing Manager, Progbiz
Ran agency delivery for 50+ client accounts across Meta, Google, Snapchat, SEO, content and WhatsApp, and built and mentored a team of 40+ marketers.
Performance Marketing & SEO Specialist, Progbiz
Managed integrated Meta, Google and Snapchat campaigns end to end and secured top-10 Google rankings for 100+ keywords.
Digital Marketing Executive, CB Tech
Executed paid social and search campaigns and client reporting.
Section & Purchase Manager, Marwa Hyper Market
Owned departmental P&L through pricing, vendor negotiation and daily market analysis.
Sales & Marketing Executive, Unicorn SS Box
Delivered an average of 15% month-on-month revenue growth selling digital services to B2B and B2C clients.
Languages
- English (professional)
- Malayalam (native)
- Tamil (conversational)
- Hindi (conversational)
Works with
- Businesses in Kerala and across India
- Brands in the UAE and Saudi Arabia
- Online, and in person in Kannur
Testimonials & videos
"Wowwwww maan 🔥 the master behind IAM digital transformation 👏 From a very simple background you have gained so much of knowledge and your focus on the task is amazing."
Professional gallery
Complete professional profile
| Full name | Safuvan CK |
|---|---|
| Profession | Growth & Performance Marketing Consultant, Digital Marketing Trainer |
| Current roles | Head of Digital Marketing, IAM Studies · Founder, Free Time Tutor · Founder, Skill Community Kannur · Freelance consultant |
| Location | Kannur, Kerala, India (serves India, UAE and Saudi Arabia) |
| Experience | 6+ years (since 2019) |
| Specialisations | Meta Ads, Google Ads, Snapchat Ads, SEO, AEO, GEO, WhatsApp AI chatbots, CRM automation, education marketing |
| Key results | ₹100 Cr+ client revenue · 6.5x average ROAS · 100+ clients · 30+ industries · ₹22L+ monthly ad spend managed |
| Notable clients | IAM Studies, BSNL, Progbiz, GEPS Energy, Indus Motors (Ashok Leyland) |
| Team leadership | Built and led a 40+ person agency team at Progbiz |
| Education | BBA (2026) · Diploma in Digital Marketing |
| Languages | English, Malayalam, Tamil, Hindi |
| Services | Digital marketing services, consultations, training and team upskilling |
| Contact | +91 96562 90522 · marketing.safuvan@gmail.com · safuvan.com |
Frequently asked questions
Who is Safuvan CK?
Safuvan CK is a growth and performance marketing consultant and digital marketing trainer from Kannur, Kerala. He is Head of Digital Marketing at IAM Studies, founder of Free Time Tutor and Skill Community Kannur, and has 6+ years of experience across digital agencies, EdTech, healthcare and retail.
What makes Safuvan CK different as a digital marketing consultant?
He is judged on revenue, not reach. His campaigns have generated ₹100 Cr+ in client revenue for 100+ clients at an average 6.5x ROAS, and he combines paid ads with AI WhatsApp chatbots, CRM automation and AEO/GEO for AI search.
Which clients and industries has Safuvan CK worked with?
Clients include IAM Studies, BSNL, Progbiz, GEPS Energy and Indus Motors (Ashok Leyland), along with 100+ businesses across education, healthcare, solar energy, automotive, travel, logistics, B2B and retail in Kerala, India, the UAE and Saudi Arabia.
What is AEO and GEO?
AEO (answer engine optimisation) and GEO (generative engine optimisation) make a business visible in answers from AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews, not only in normal Google results. Safuvan CK is an early adopter of both.
How can I learn digital marketing from Safuvan CK?
Through Free Time Tutor, his training brand: a 1-month practical Digital Marketing + AI course online and in Kannur, free webinars, Skill Community Kannur, and articles on safuvan.com/blog.
What services does Safuvan CK offer?
Meta Ads, Google Ads, SEO with AEO and GEO, WhatsApp automation and AI chatbots, education, growth, strategy and AI automation consultations, and digital marketing training for individuals and teams.
How can I contact Safuvan CK?
Message him on WhatsApp at +91 96562 90522, email marketing.safuvan@gmail.com, or visit safuvan.com. He works online and in person in Kannur, Kerala.
Connect & collaborate
For digital marketing services, consultations, training, speaking or collaboration, message Safuvan CK on WhatsApp or email marketing.safuvan@gmail.com.